The Availability Effect

When shoppers can’t find what they came for,

the impact goes beyond a lost sale.

The Availability Effect reveals the true cost of stock gaps — and the opportunity of fixing them.

Drawing on in store audits, a nationally representative survey of 2,000 UK households, and economic modelling, this report quantifies the scale, cost and behavioural impact of availability.

Access ‘The Availability Effect’ Report

Discover the real cost of stock gaps — and how improving availability can protect revenue and shopper loyalty. Complete the form to access the pdf immediately – for free!

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